5 creative marketing ideas to grow your brand with pro athletes
The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and...
Read ArticleThe sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and...
Read ArticleIt's a fact: fanbases for women’s sports are not only existent, they're flourishing.
Read ArticleGiven last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
Read ArticleWhat is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
Read ArticleLast year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we...
Read ArticleWe're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
Read ArticleIn a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental...
Read ArticleA detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales...
Read ArticleThe five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in...
Read ArticleTitled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more. Award-winning...
Read Article