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Parity News

Stay up-to-date with everything Parity! Check in for updates on our amazing community of professional women athletes and what Parity is doing behind the scenes to empower them.

Feb 16, 2023

Women’s sports fandom: Why brands should care about its growing numbers

It's a fact: fanbases for women’s sports are not only existent, they're flourishing.

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Charlotte Ebel
Charlotte Ebel Charlotte Ebel is a freelance writer for Parity. She is currently an undergraduate student majoring in Public Relations and a member of the Rowing team at Syracuse University.
Charlotte Ebel
Charlotte Ebel Charlotte Ebel is a freelance writer for Parity. She is currently an undergraduate student majoring in Public Relations and a member of the Rowing team at Syracuse University.

Jan 20, 2023

The value of a woman athlete

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?

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Kara Winger
Kara Winger Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing.
Kara Winger
Kara Winger Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing.

Jan 6, 2023

5 ways your brand can work with Parity

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we...

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Parity Communications
Parity Communications
Parity Communications
Parity Communications

Dec 7, 2022

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental...

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Kara Winger
Kara Winger Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing.
Kara Winger
Kara Winger Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing.

Dec 2, 2022

The power of athlete testimonials for wearable fitness technology

A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales...

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Emmy Ma
Emmy Ma Emmy Ma works as a Content Intern at Parity. She has been involved with the company since 2021, not long after retiring from professional figure skating at age 20. During her athletic career, she represented both Taiwan and Team USA at international events. She graduated from Boston University in 2022 with a B.A. in Advertising and a minor in Psychology.
Emmy Ma
Emmy Ma Emmy Ma works as a Content Intern at Parity. She has been involved with the company since 2021, not long after retiring from professional figure skating at age 20. During her athletic career, she represented both Taiwan and Team USA at international events. She graduated from Boston University in 2022 with a B.A. in Advertising and a minor in Psychology.

Nov 30, 2022

Jayna Hefford on growing women's hockey by going all-in on supporting its players

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in...

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Lindsey McKone
Lindsey McKone Lindsey McKone is a current professional lacrosse player for Athletes Unlimited and Parity's full-time Business Analyst. Her stellar career while competing at Northwestern University also catapulted her to spots on both Team USA and Team Israel at various international events.
Lindsey McKone
Lindsey McKone Lindsey McKone is a current professional lacrosse player for Athletes Unlimited and Parity's full-time Business Analyst. Her stellar career while competing at Northwestern University also catapulted her to spots on both Team USA and Team Israel at various international events.

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