Women's sporting events that brands need to pay attention to in 2023

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
Read ArticleGiven last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
Read ArticleWhat is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
Read ArticleLast year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we...
Read ArticleWe're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
Read ArticleIn a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental...
Read ArticleA detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales...
Read ArticleThe five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in...
Read ArticleTitled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more. Award-winning...
Read ArticleWhen the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their...
Read ArticleWith a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
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