Women's sporting events that brands need to pay attention to in 2023
Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
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Stories by Parity
Stay up-to-date with everything Parity! Check in for updates on our amazing community of professional women athletes and what Parity is doing behind the scenes to empower them.
5 ways your brand can work with Parity
Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we...
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Key moments in 2022 women's sports
We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
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Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
Titled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more. Award-winning...
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Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women
When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their...
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What is the athlete influencer marketing ROI for brands?
With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
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Top 4 highest-paying sports for women in 2022
Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...
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Top 5 things you can do for a perfect athlete influencer campaign
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness...
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6 ways to capitalize on TikTok influencer marketing
TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your...
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Breaking down the stigma of dealing with periods as an elite athlete
Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the...
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