Key moments in 2022 women's sports
We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
Read Article
Athletes
Stay up-to-date with everything Parity! Check in for updates on our amazing community of professional women athletes and what Parity is doing behind the scenes to empower them.
Finding strength in the quiet moments
In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental...
Read Article
Jayna Hefford on growing women's hockey by going all-in on supporting its players
The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in...
Read ArticleSeeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women
When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their...
Read Article
What is the athlete influencer marketing ROI for brands?
With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
Read Article
The financial and mental costs of recovery as a pro basketball player
When we watch a pro sporting event, enjoying top-tier competition from the world’s greatest athletes, we rarely consider the prep required building...
Read ArticleTop 4 highest-paying sports for women in 2022
Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...
Read Article
Top 5 things you can do for a perfect athlete influencer campaign
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness...
Read Article
6 ways to capitalize on TikTok influencer marketing
TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your...
Read Article
Breaking down the stigma of dealing with periods as an elite athlete
Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the...
Read Article
