Women's sporting events that brands need to pay attention to in 2023

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
Read ArticleGiven last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
Read ArticleLast year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we...
Read ArticleWe're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
Read ArticleA detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales...
Read ArticleWith a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
Read ArticleThink you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...
Read ArticleMore brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness...
Read ArticleTikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your...
Read ArticleWhen hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
Read ArticleParity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and...
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